Stop dieting to lose more weight?

New video is live.

I dug into a study that found people who took strategic breaks from dieting lost 50% more weight than people who dieted non-stop. It's called the MATADOR protocol — and it's what Arthur has me doing right now.

This one's a research hybrid — the science behind it, what it actually looks like in practice, and why your body fights back when you diet too long.

Watch it here: https://www.youtube.com/watch?v=mH3owbgbVRE

Dan